Executive Biography

President, Bruce A. Nasby brings more than 40 years of experience as a CEO and C-suite executive working with organizations in 40+ countries in the areas of business, education and youth-based empowerment.

Bruce is an executive coach to leading business leaders and  provides consulting to corporations and nonprofit organizations.  Locally, he has provided coaching services to over 50 top business executives.  He has been capital campaign counsel for Harmony House, The Victim Center, The Historic Gillioz Theatre, CASA, Council of Churches of the Ozarks, Boys and Girls Clubs of Springfield, Care to Learn, Child Advocacy Center and is the founder of Midwest Leadership Forum, a leadership training event.

Bruce serves as a board member of the University of Arizona Alumni Association and locally served on the Drury University’s  Breech Business Advisory Board, The Center for Nonprofit Leadership, Central Trust Advisory Board, BPJ Insurance and Leadership Springfield. He has been a guest lecturer at Missouri State University, Drury University, and Community Foundation of the Ozarks.  

Prior to his creating his consulting and coaching practice 10 years ago, Bruce was the Executive Vice President for Enactus for fifteen years.  He was responsible for launching and building the organization’s international operation in 27 countries. During his tenure, Bruce and his staff raised over $100,000,000 for Enactus worldwide.  For his leadership, he was recognized in Mexico in 2013 as a Global Champion of Enactus, the organization’s highest award.

Prior to Enactus, he served as the President/CEO of the Greater Los Angeles Zoo Association, one of the world’s largest zoological institutions. Bruce supported the needs of two million annual visitors, 500 volunteers, and 135,000 donors and members.

Internationally, Bruce has been a panelist or participant at the World Economic Forum, UBS Philanthropy Forum, Forbes CEO Forum, Clinton Global Initiative, Milken Global Conference, Forbes CEO Middle East Forum and World Innovation Summit for Education and has appeared on NBC’s Today Show.

Bruce began his nonprofit career with Junior Achievement as Executive Director in Southern Arizona,  Silicon Valley, and Southern California and as National Program Director in Stamford, CT.

Bruce is a graduate of the University of Arizona and served in the U.S. Navy  receiving the Navy Achievement Award while deployed with VA-145 onboard  the USS Ranger during the Vietnam Conflict.

He is the author of Reflections, Redirections and Reinventions…lessons learned. Bruce has two children, Lisa Jacobs and Scott Nasby, and three grandchildren.